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How to Offer a Flat Deal to a Publisher?
How to Offer a Flat Deal to a Publisher?

Step-by-step guide on how to create a Flat Deal.

Updated over a year ago

As you may know, Flat deals allow you buying all the traffic with your targeting exclusively from the publisher and you may find the offers that are currently available in the Direct Deals Buffet. But what if your favorite website is not on the list? Does it mean you can't make a flat deal with it? We have some good news here - from now on you can create Flat Deals yourself and send these offers to a publisher right from our Marketplace.

Here's a step-by-step guide on how to offer a Flat Deal to a publisher.

1) Go to the Marketplace


2) Use the filters to find the suitable domain with your targeting. You need to choose the ad type and set the GEO and device targeting for a Flat Deal


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Please note that you may offer flat deals only for Direct pub type and Available websites. Therefore, we recommend putting these filters before the search.

Make sure you have enough funds for a Flat Deal, otherwise, the system will not let you offer it to a publisher.
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3) Once you've chosen the domain you may tap the button Offer flat deal


4) Add all the details of your creative and your future Flat Deal

For instance, for a Popunder Flat Deal the following info has to be added:

  • Name: it has to be unique for each deal

  • Link URL: the link that would lead to your landing page

  • Date range: the period of your Flat deal.

    The minimum period is 7 days and it has to start not earlier than 2 days from the current date.

  • Deal Type CPM rate or Daily fee: choose the deal type and set the fixed CPM rate or fixed Daily fee. Remember that a publisher would agree to a flat deal only if it is profitable for them.


    ​CPM rate: If you choose CPM rate, you may as well set up the limit for the desired number of impressions per day

    Daily fee: If you choose Daily fee, you need to indicate the amount that you are ready to pay daily for all the traffic that you would buy from this publisher

  • Expected deal price: the estimated total amount of funds that you will spend on a deal. You need to have this amount must be on your balance in order for a deal to be offered and made, but in fact, the payment will be deducted on a daily basis

  • Spots filter: will be set Spots White list

  • Spots: this field will indicate the chosen spot. For some domains, more spots can be added in this field. In this case, they will be offered.

  • Referrer hosts filter: this field will indicate the domain that you want to make a Flat Deal with.

  • Geo: this field will show the GEO you've indicated while looking for the domain in the Marketplace. You may add more GEOs here if you like.

  • Device setting: this field will show your targeted devices. You may add more devices if you like.

Make sure you have enough funds for a Flat Deal, otherwise, the system will not let you offer it to a publisher.

Click Save and wait within 1 business day for a Flat Deal moderation.


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If you don't want to create a Flat deal offer yourself, you may as well contact us via live chat, Telegram or support@traforama.com. Just let us know the following information:

  1. The domain you want to make a Flat Deal with

  2. The ad format you want to have

  3. Geo and Device targeting you wish to have for your deal

  4. The dates of your desired flat deal. The minimum period is 7 days

We will contact the publisher, negotiate the terms for you, and reach you back. If you like the terms, we will prepare a flat deal for you and you will be able to buy it.


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