What is Auto-CPA?
Auto CPA is the automatic optimization of CPM according to the required price per conversion. When it's enabled, you still pay via the CPM model, but the system automatically adjusts the bid and impressions frequency within the chosen targeting settings: country and spot.
How does it work?
It starts with a test. The test is necessary to obtain the data for the further calculation of СPM. During the test, traffic will be bought at the set CPM price within the set budget. After the total testing budget is spent, the CPM automatic calculation starts.
Test Settings
After you have chosen Auto CPA as your CPM Type in creative settings you'll need to indicate the following Test settings:
Total Test Budget is the amount you are ready to spend to test traffic sources and collect data.
Hourly Test Budget is the amount you are ready to spend per hour during the test period.
Base CPM prices by country
How to enable it?
You have to set up the conversion tracking in our system. You may find a detailed guide on how to do it in the article Conversion tracking*
Contact our team via live chat or support@traforama.com and let us know that you wish to try Auto-CPA functionality.
Add a new creative.
Select Auto CPA as your CPM Type.
Enter the Test Settings.
Once the test is finished, the Auto-CPM calculation will begin.
*Auto CPA functionality ONLY works after you set up the Conversion Tracking!