The first thing you need to get is your Postback suid on Traforama.
The next step is to create a campaign in RedTrack. This will allow you to get the URL of the campaign, which you will later send to Traforama. To do this, follow these steps:
Get your Postback suid on Traforama
Click on S2S Postback URL tab on the Conversion tracker section.
Copy and save your unique suid.
Create a Traffic channel in RedTrack
Main RedTrack menu - Traffic Channels - Click the "New from template" button.
2. Select the Traforama template and click the “Add” button
3. New traffic channel form will appear. You can change or adjust any option in the form:
S2S Postback URL: Replace the suid with the Postback URL you have, which we obtained in the first step of this tutorial.
Other parameters are already configured in the template:
%ID% - Traforama Click ID of the visitor session.
%REF% - Full page URL where ads were shown.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot that displayed your ad.
%CAMPAIGNID% - Traforama Campaign ID.
%CREATIVEID% - Traforama Creative ID.
%IP% - Visitor's IPv4 address.
%UA% - Visitor's User-Agent.
%NODEID% - ID of a server node that processed the request.
Create a campaign in RedTrack
To apply basic Campaign settings in the RedTrack main menu, go to Campaigns - click New:
1. Type in the name of your Campaign in the Name field.
2. Choose the Traffic channel “Traforama” for running this Campaign from the dropdown list in the Traffic channel field.
3. Select the domain for running this Campaign from the dropdown list in the Domain field.
4. Click on the needed cost model used for your Campaign among the Campaign Cost options.
5. Fill in the Value field accordingly
6. To create the Funnel act as follows:
- In the Campaign pop-up window turn to the section Funnels
- Choose the Funnel type: Single Landing, Multi Landing, Only Offer
- Depending on the selected funnel, add from the drop-down lists: offers, landings, prelandings.
7. S2S postback will be added to the campaign automatically when the Traforama traffic channel is selected. If necessary, you can make changes to the URL and add conditions to send postback.
8. Click the Save button.
9. To copy the RedTrack campaign URL, you need to find the created campaign in the list of campaigns and click on the "copy URL" icon:
Create a campaign in Traforama
The next step is to create a campaign in Traforama. To do so, please perform the following actions:
In Traforama, click the Campaigns tab and select the Campaign list option.
Click the Add campaign button.
Give a name for the campaign in the Campaign Name text field.
Set any additional budget and targeting options according to your needs and click the Create button.
In the campaign list tab, click the Add creative button.
Provide a name for the creative in the Creative Name text field.
Paste the campaign URL that you have copied from RedTrack in the Link URL text field.
Set frequency capping and traffic filter options. (optional)
Provide a CPM value: either separately for each country or set one for all countries.
Click the Save button.
You have completed the RedTrack configuration and can start tracking the conversions right in your Traforama account.
Traforama TRACKING TOKENS
%REF% - Full page URL where ads were shown.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot where your ad was displayed.
%ID% - Adspyglass Click ID of the visitor session.*
%NODEID% - ID of a server node that processed the request.
%AUCTIONPRICE% - CPM paid for the particular ad
%CAMPAIGNID% - Adspyglass Campaign ID
%CREATIVEID% - Adspyglass Creative ID
%CPVPRICE%- CPV paid for the particular ad
%IP% - Visitor's IPv4 address.
%UA% - Visitor's User-Agent.
