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AdCampaign limits

In this article, you will learn what limit targeting options we have and how you can use them.

Updated over a year ago

At Traforama, we have two options for limit targeting: Impression limits and budget limits. You will be able to set up all these targeting options during the campaign creation.

  1. Impressions per hour - this point lets you set the maximum amount of impressions you'll get for 1 hour.

2. Impressions per hour - this point lets you set the maximum amount of impressions you'll get for 1 hour.

IMPORTANT! These limits are set for the whole campaign and not the user. Do not confuse it with FREQUENCY CAPPING.

3. Impressions per day - you can set up the maximum amount of daily traffic.

4. Total Impressions - Want to limit the overall number of impressions? Use this configuration.

5. Budget per hour - possibility to add the budget limit for an hour, will help you have more control over your expenses.

6. Budget per day – add the limit for your daily budget by clicking the button “With limit”.

7. Total budget – and the last option for the budget choice is to set up the limit for the whole budget of your campaign.

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