ISP targeting (Internet Service Providers)
ISPs are applied for targeting any traffic that comes from a specific Internet Service Provider.
The last option in addition to previously-described household IP targeting ones.
There is an ability to set specific keywords for different ISPs where you'd like to advertise. To enable the function, you need to pay attention if you're going to set only one ISP keyword or several.
In case when you want to add only one ISP feel free to add your keyword to the "ISP (Internet Provider)" field, and that's it. Take a look at the picture given below.
When you want to list several Internet Providers, just add the keywords divided by commas using the same field. You can look at the example in the screenshot.
At Traforama, while setting up all your IP lists, you have the possibility to choose between White and Black lists.
To achieve more precise targeting, use a plus sign (+) as the first character in the ISP field for exact matches. For instance, if you want your campaign to display only for Orange California, and not Orange France, enter "+Orange,California" in the filter. This ensures that your campaign will only be shown if an ISP contains all specified keywords - both "Orange" and "California".
Another example would be targeting Telefonica de Espana specifically. In this case, input "+Telefonica,de,Espana" into the ISP filter. By doing so, your campaign will only appear for users connected to Telefonica de Espana and no other ISPs.
We have also a new feature with the help of which you can create white or block lists and attach them to the campaign you want.
Please do not hesitate to contact our support team via Live chat or email support@traforama.com