Click-through rate (CTR) is used to analyze your ads and traffic sourcing performance.
CTR is the number of clicks your ad receives divided by the number of times your ad is shown.
For example, if you had 6 532 clicks and 100 000 impressions, then your CTR would be 6.5%.
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How to find reports with CTR
Not all formats have this metric. For example, for a popunder, clicks and impressions are the same events.
Formats for which it is calculated:
Banner
Visit Reporting section and Full Statistics subsection. Choose Banner Ad Type and click Update.
In-page push
Visit Reporting section and Full Statistics subsection. Choose In-page push Ad Type and click Update.
In-video
Visit Reporting section and Full Statistics subsection. Choose In-video Ad Type and click Update.
Slider
Visit Reporting section and Full Statistics subsection. Choose In-video Ad Type and click Update.
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