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How to set up the traffic purchase from Traforama for Binom

Updated over a week ago

The first thing you need to get your Postback suid on Traforama.
The next step is to create a campaign in Binom. This will provide you with a campaign URL that you will submit to Traforama later. To do so, perform the following steps:

Your Postback suid.

  1. Click on S2S Postback URL tab on the Conversion tracker section.

  2. Copy and save your unique suid.

Create Traffic sources.

1. Click the Sources button and then click + Create.

2. Click the New Traffic Source button

3. Select Traforama and click on it.

4. You can change or adjust any option in the New traffic source form. Replace suid in the Postback URL you have, and click the Save button.

Click the Save button.

Create a campaign.

In Binom, go to Campaigns, and click the Create button.

  1. Provide a name for the campaign in the Name text field.

  2. Choose Group.

  3. Select the Traforama traffic source that you have just created from the Traffic source drop-down menu.

  4. Select pricing settings.

  5. Select Path or Landers.

  6. Click the Save button.

7. Follow the Edit of this campaign and Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.


The second thing you need to do is to create a campaign in Traforama. To do so, perform the following steps:

  1. In Traforama, click the Campaigns tab and select the Campaign list option.

  2. Click the Add campaign button.

  1. Provide a name for the campaign in the Campaign Name text field.

  2. Set any additional budget and targeting options according to your needs and click the Create button.

  3. In the campaign list tab, click the Add creative button.

  4. Provide a name for the creative in the Creative Name text field.

  5. Paste the campaign URL that you have copied from Binom in the Link URL text field.

  6. (Optional) Set frequency capping and traffic filter options.

  7. Provide a CPM value: either separately for each country or set one for all countries.

  8. Click the Save button.

Congratulations, you have successfully configured tracking of Traforama and passing conversions.


%REF% - Full page URL where ads were shown.

%REFDOMAIN% - Top domain where ads were shown.

%SPOTID% - ID of the spot where your ad was displayed.

%ID% - Adspyglass Click ID of the visitor session.*

%NODEID% - ID of a server node that processed the request.

%AUCTIONPRICE% - CPM paid for the particular ad

%CAMPAIGNID% - Adspyglass Campaign ID

%CREATIVEID% - Adspyglass Creative ID
%CPVPRICE%- CPV paid for the particular ad
%IP% - Visitor's IPv4 address.
%UA% - Visitor's User-Agent.

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