Macros for Direct Creatives

Macros, Parameters youmay pass to your direct link or smart link

Updated over a week ago


For Direct Links, we do support the following macros:

%REF% - Full page URL where ads were shown.

%REFDOMAIN% - Top domain where ads were shown.

%SPOTID% - ID of the spot where your ad was displayed.

%ID% - Adspyglass Click ID of the visitor session.*

%NODEID% - ID of a server node that processed the request.

%AUCTIONPRICE% - CPM paid for the particular ad

%CAMPAIGNID% - Adspyglass Campaign ID

%CREATIVEID% - Adspyglass Creative ID
%CPVPRICE%- CPV paid for the particular ad

%IP% - Visitor's IPv4 address.

%UA% - Visitor's User-Agent

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