The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to Traforama later. In order to do so, perform the following steps:

Create Traffic sources.

  1. Click the Create button and select the Traffic source option from the drop-down menu.

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  2. Select the ADSpyglass ( the old name of Traforma) template.

  3. Click the Next button. The New traffic source form will appear.

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  4. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

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    Create a campaign.

In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.

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  1. In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

  2. Select the ADSpyglass (Traforama) traffic source that you have just created from the Traffic source drop-down menu.

  3. Provide a name for the campaign in the Campaign name text field.

  4. Define the cost model that you will use.

  5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

  6. Select an offer that you have just created from the Offers drop-down menu.

  7. Click the Save button.

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  8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

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  9. Click the Done button.


    CREATE A CAMPAIGN IN ADSPYGLASS (TRAFORAMA)

The second thing you need to do is to create a campaign in Traforama. In order to do so, perform the following steps:

  1. In Traforama, click the Campaigns tab and select the Campaign list option.

  2. Click the Add campaign button.

  3. Provide a name for the campaign in the Campaign Name text field.

  4. Set any additional budget and targeting options according to your needs and click the Save button.

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  5. In the campaign list tab, click the Add creative button.

  6. Provide a name for the creative in the Creative Name text field.

  7. Paste the campaign URL that you have copied from Voluum in the Link URL text field.

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  8. (Optional) Set frequency capping and traffic filter options.

  9. Provide a CPM value: either separately for each country or set one for all countries.

  10. Click the Save button.

Congratulations, you have successfully configured tracking of Traforama and passing conversions.



Traforama TRACKING TOKENS


%REF% - Full page URL where ads were shown.
%KW% - Keywords from the website page.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot that displayed your ad.
%ID% - Traforama Click ID of the visitor session.
%NODEID% - ID of a server node that processed the request.
%AUCTIONPRICE% - CPM paid for the particular ad.
%CAMPAIGNID% - Traforama Campaign ID.
%CREATIVEID% - Traforama Creative ID.
%IP% - Visitor's IPv4 address.
%UA% - Visitor's User-Agent.

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