The first thing you need to do is to create a campaign in Voluum. This will provide you with a campaign URL that you will submit to Traforama later. In order to do so, perform the following steps:
Create Traffic sources.
Click the Create button and select the Traffic source option from the drop-down menu.
Select the ADSpyglass ( the old name of Traforma) template.
Click the Next button. The New traffic source form will appear.
You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.
Create a campaign.
In Voluum, go to Campaigns, click the Create button and select the Campaign Simple or Campaign Advanced option from the drop-down menu.
In the new campaign form, select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.
Select the ADSpyglass (Traforama) traffic source that you have just created from the Traffic source drop-down menu.
Provide a name for the campaign in the Campaign name text field.
Define the cost model that you will use.
(Optionally) Select a lander you have previously created from the Landers drop-down menu.
Select an offer that you have just created from the Offers drop-down menu.
Click the Save button.
Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.
Click the Done button.
CREATE A CAMPAIGN IN ADSPYGLASS (TRAFORAMA)
The second thing you need to do is to create a campaign in Traforama. In order to do so, perform the following steps:
In Traforama, click the Campaigns tab and select the Campaign list option.
Click the Add campaign button.
Provide a name for the campaign in the Campaign Name text field.
Set any additional budget and targeting options according to your needs and click the Save button.
In the campaign list tab, click the Add creative button.
Provide a name for the creative in the Creative Name text field.
Paste the campaign URL that you have copied from Voluum in the Link URL text field.
(Optional) Set frequency capping and traffic filter options.
Provide a CPM value: either separately for each country or set one for all countries.
Click the Save button.
Congratulations, you have successfully configured tracking of Traforama and passing conversions.
Traforama TRACKING TOKENS
%REF% - Full page URL where ads were shown.
%KW% - Keywords from the website page.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot that displayed your ad.
%ID% - Traforama Click ID of the visitor session.
%NODEID% - ID of a server node that processed the request.
%AUCTIONPRICE% - CPM paid for the particular ad.
%CAMPAIGNID% - Traforama Campaign ID.
%CREATIVEID% - Traforama Creative ID.
%IP% - Visitor's IPv4 address.
%UA% - Visitor's User-Agent.