__________________________________________________________________

**Main Metrics for Banner traffic**

**Group-** is a chosen breakdown, one of the following entities: Country | Creative | Campaign | Browser | Connection Type | IP address | Platform | Proxy Type | Referer Host | Spot | Stream | Website.

**Impressions - **the number of times your ads were shown.

**Clicks **- is the number of clicks were made by website visitors.

**Cost -** is the amount you paid for shown ads.

**rCPM - **is the amount you paid for 1000 impressions. It's calculated according to the formula **Cost/Impressions*1000.**

CPC **- **is the amount you paid for 1 click. It's calculated according to the formula **Cost/clicks.**

CTR, % **- **is the click-through rate. It's calculated according to the formula

**Clicks/Impressions *100%.**

**Conv. 1 - **the number of conversions_101 you have passed using Pixel or Post URL.

**eCPA 1 - **is the amount you paid for 1 conversion_101. It's calculated according to the formula **Cost/Conv. 1.**

**CTR 1 - **is the click-through rate. It's calculated according to the formula

**Conv. 1/Impressions *100%.**

etc.

_________________________________________________________________

__________________________________________________________________

**Related articles**