Metrics description | Popunder

Metrics description | Popunder

Updated over a week ago




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Main Metrics for Popunder traffic


Group - is a chosen breakdown, one of the following entities: Country | Creative | Campaign | Browser | Connection Type | IP address | Platform | Proxy Type | Referer Host | Spot | Stream | Website.

Impressions - the number of times your ads were shown.

Cost - is the amount you paid for shown ads.
rCPM - is the amount you paid for 1000 impressions. It's calculated according to the formula Cost/Impressions*1000.

Conv. 1 - the number of conversions_101 you have passed using Pixel or Post URL.

eCPA 1 - is the amount you paid for 1 conversion_101. It's calculated according to the formula Cost/Conv. 1.

CTR 1 - is the click-through rate. It's calculated according to the formula
Conv. 1/Impressions *100%.

etc.

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