How to create a new Creative? | In-video

How to create the In-Video (Preroll) creative at Traforama

In this article, we'll learn about the process of adding an In-Video creative to your Traforama campaign.

Whenever you want to create a new ad with custom settings for In-video , go to:

Campaigns
Campaign list

3. Add creative

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Note: If you do not have an active campaign, use the "add campaign" button first. Fill in all the necessary fields and proceed to "add a creative".

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General In-video Preroll settings

Traforаmа supports Video creative source types:

You can upload a video file
You can add a link to а video file
You can use the VAST tag

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Ensure that you're using a unique name for your creative. Traforama won't allow saving several creatives under the same name.

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General settings for Video URL

- Creative Name
- Select Video Source value is Video file.
- Upload file. Traforama supports the following video formats : .ogg, .webm, .mp4.
- Set up the time (in seconds) when skip button will be shown. It must be between 1 and 10 seconds.

- Click URL. The URL to your Landing Page. All macros are not required.

Note: Ensure that you're using a unique name for your creative. Traforama won't allow saving several creatives under the same name.

%REF% - Full page URL where ads were shown.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot where your ad was displayed.
%ID% - Adspyglass Click ID of the visitor session.*
%NODEID% - ID of a server node that processed the request.
%AUCTIONPRICE% - CPM paid for the particular ad
%CAMPAIGNID% - Adspyglass Campaign ID
%CREATIVEID% - Adspyglass Creative ID
%CPVPRICE%- CPV paid for the particular ad
*These macros are necessary in case of using Tracking Pixel or Postback URL.

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A final URL may look something like this:

https://www.mysite.com/go.engine?domain=%REFDOMAIN%& currentURL=%REF%&source=%SPOTID%&click_tracker=%ID%&node_id=%NODE_ID%

However, the only necessary macro is %ID%. (*) If you do not use Tracking Pixel or Postback URL, macros are not required for the ad to work.

*These macros are necessary in case of using Tracking Pixel or Postback URL.

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General settings for Video URL

- Creative Name
- Select Video Source value is Video URL.
- Add link to the media file. Traforama supports the following video formats : .ogg, .webm, .mp4.
- Set up the time (in seconds) when skip button will be shown. It must be between 1 and 10 seconds.
- Click URL. The URL to your Landing Page. The full list of macros is here.

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General settings for VAST tag

- Creative Name
- Select Video Source value is Vast tag.
Add VAST tag. Traforama does not support VPAID tags for now.

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In-video Frequency Capping Parameter

- You could set up frequency capping. So each visitor may see your ad not more frequently than once a day (1:24), two times a day (2:24), three times a day (3:24), four times a day (4:24).
- If you don't want to show the original traffic source (domain), you can hide it by this checkbox.
- If your ads are aggressive (means not Google friendly), please click this checkbox. Our team may change it at its discretion.
- Please choose link type: direct landing page or smart link with multiple ads. Our team may change it at its discretion.

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Traffic filtering and proxy types blocking

You could block specific traffic types and proxy types. By default, this traffic is not blocked.

Traforama allows the following traffic filters:

Block returned traffic - if some network won, but because of some reason return click back, and your bid is next, you can filter it.
Block noref traffic - block traffic with empty Referer HTTP header.
Block nocookie traffic - block traffic without IP or user agent ( if we lost it for some reason).
Block WebView traffic - block traffic without website header (usually this is traffic from apps that could open websites).
Block nonunique traffic - block if a visitor has just seen another ad.

2. Traforama allows the following traffic filters:

Anonymizing VPN services
Tor Exit Nodes
Hosting Provider, Data Center or CDN
Public Proxies
Web Proxies
Search Engine Robots

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CPM adjusting for In-video creatives

You could set up one CPM for all countries (1) or separate CPM per each country (2).

CPM means Cost per mile - cost per 1000 impressions to visitors to whom the ad was shown.

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In-video creatives saving and reviewing

When all adjustments are made, press the "Create" button to save the changes or the "Create and send to review" to save the changes and send the ad to the moderation team for an extensive review.