" Spots" is an entity created by a publisher for some specific advertisement spot. Usually, a publisher creates one spot for one website and one ad type.

But, sometimes it could be that one spot means five websites.

In other cases, a publisher could create several spots for 1 website (for example, one spot is for banner 300x250, one is for 300x100, etc.).

Look at the available options:

  • "Run campaign over the network" means that your ads will rotate evenly through all websites of the network that comply with your targeting and stream.

    In other words, you'll receive traffic from all ad spots available at Traforama.
    We recommended choosing this option if you're not sure what to choose.

  • "Spots White list" means that your ads will rotate only at spots and websites that you'll pick. Remember that you need to collect the list of sites and zones you want to enable for applying the setting.

    That option is considered as an advanced setting. But, this spot type leads to the most accurate targeting and increases the overall campaign's efficiency.

  • "Spots Blosk list" stands for rotating your ads evenly through all websites excepting manually picked sites or spots.

    This configuration can also be called an advanced one. If you know for sure where you don't want to show the ads, you can exclude these sites and spots from your placements.

Moreover, you can upload spots list from the Marketplace.

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