How to create the Popunder creative at Traforama
In this article, we'll learn about the process of adding a Popunder creative to your Traforama campaign.
Whenever you want to create a new ad with custom settings for Popunder, go to:
Campaigns
Campaign list
3. Add creative
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Note: If you do not have an active campaign, use the "add campaign" button first. Fill in all the necessary fields and proceed to "add a creative".
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General Popunder settings
Let's start with adjusting the general settings:
"Name" is a necessary field that adds a name to your new creative.
"Link URL" is an essential field meant to specify the URL of the page the ad will redirect your users to.
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Ensure that you're using a unique name for your creative. Traforama won't allow saving several creatives under the same name.
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Next, you may want to add modifiers to the URL, which are called macros. You can customize the ad by adjusting the URL address with the macros below. You don't have to use all of them, but some are required for conversion tracking.
Below are the URL modifiers that you can use to customize the ad:
%REF% - Full page URL where ads were shown.
%REFDOMAIN% - Top domain where ads were shown.
%SPOTID% - ID of the spot where your ad was displayed.
%ID% - Adspyglass Click ID of the visitor session.*
%NODEID% - ID of a server node that processed the request.
%AUCTIONPRICE% - CPM paid for the particular ad
%CAMPAIGNID% - Adspyglass Campaign ID
%CREATIVEID% - Adspyglass Creative ID
%CPVPRICE%- CPV paid for the particular ad
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The final URL may look something like this:
https://www.mysite.com/go.engine?domain=%REFDOMAIN%& currentURL=%REF%&source=%SPOTID%&click_tracker=%ID%&node_id=%NODE_ID%
However, the only necessary macro is %ID%. (*) If you do not use the Tracking Pixel or Postback URL, macros are not required for the ad to work.
*These macros are necessary in case of using Tracking Pixel or Postback URL.
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Popunder Frequency Capping Parameter
You can set up frequency capping. Individual visitors will see your ad once per day (1:24), two times per day (2:24), three times per day (3:24), four times per day (4:24), and so on. They won't see the ad more often than specified.
The frequency cap can be set in seconds ( 1 time per x seconds.)
2. If you don't want to show the traffic source domain, you can hide it by checking the "Hide referred" checkbox.
3. If your ads are aggressive (i.e., not Google friendly), please check the "Aggressive" checkbox. Our team may change it at its discretion.
4. Please choose the type of your link:
Only direct Ad - leading directly to the landing page.
Smartlink - a tool that serves multiple ads.
Our team may change it at its discretion.
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Traffic filtering and proxy types blocking
You can block specific traffic types and proxy types. By default, the traffic is not blocked.
To further increase the quality of traffic and remove unwanted sources, Traforama allows you to use the following traffic filters:
Block returned traffic — if a network wins but returns the visitor click back, and your bid is next, you can filter it out.
Block noref traffic — block traffic with an empty Referrer HTTP header.
Block nocookie traffic — block traffic without an IP or user agent (if we cannot identify/detect it for some reason).
Block WebView traffic — block traffic without a website header (usually this is traffic from apps that can open websites).
Block nonunique traffic — block if a visitor has just seen another ad.
When you want to remove all anonymous, unidentifiable traffic sources, use the filter by proxy types.
Traforama allows you to use the following filters for sources of incoming traffic:
Anonymizing VPN services
Tor Exit Nodes
Hosting Provider, Data Center or CDN
Public Proxies
Web Proxies
Search Engine Robots
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CPM adjusting for Popunder creatives
Changing pricing can significantly influence the quality and quantity of traffic.
Depending on your geographical priorities, you may use a different CPM setting for each country.
CPM stands for Cost per mile. The value reflects the cost per 1000 impressions to visitors to whom the ad was shown.
There are a few ways of applying the CPM rate for your geos:
You can set up one CPM for all countries at once.
Use different CPM values for each country.
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Popunder creatives saving and reviewing
When all adjustments are made, press the "Create" button to save the changes or the "Create and send to review" to save the changes and send the ad to the moderation team for an extensive review.
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Learn More: