I'd like to briefly overview the interface of the Traforama account.

The default tab is Dashboard

You'll find yourself here during the first login.

At that moment, there is no activity on your Dashboards, and it is reasonable.

Don't worry; you'll see many digits and charts here as soon as you launch your first campaign.

Let's click on "Campaigns" to expand the menu. After that, tap the "Campaigns List" button.

It seems like we have nothing here.

The guide's primary goal is to show how to have something here and create campaigns at Traforama.

So, you need to click the "Add Campaign" button to start the process of composing the ad campaign.

Okay, great! Now we need to set up a few basic parameters. It is general information about your campaign. Let's talk about each piece of information you need to set up.
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1. "Campaign Name" - Anything you want. But keep in mind that it should be easily recognizable among all other campaigns.

2. "Stream" - the niche or topic of your advertisement.

Currently, these options are supported:

IMPORTANT: Do not choose "Mainstream" if your ad or landing page contains adult-related content.
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3. "Ad types" - or ad formats. Traforama supports five types of ads:

4. "Targeting settings" - the setting where you can choose a specific audience for your ad campaign. Traforama supports the following targeting filters:

​"Spots" is an entity created by a publisher for some specific advertisement spot. Usually, a publisher makes one spot for one website and one ad type.

But, sometimes it could be that one spot means five websites.

In other cases, a publisher could create several spots for 1 website (for example, one spot is for a banner 300x250, one is for 300x100, etc.).

Look at the available options:

Moreover, you can link dynamic "Block and white lists", which should be created in advance. To attach the list, just click on the drop-down button and choose the one you want.

"Domain" is a ref host where your ad will be shown. Traforama allows adding White and Block lists of the domains.
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By default, it's switched on an empty block list. That means you can buy all available traffic on Traorama.
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​"Domains white list" means that your ads will rotate only at domains that you'll pick.
Please type one domain per line. Please do not use "www." or "HTTPS://" on this list.
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​IMPORTANT: It is better not to save an empty White list. However, if you do so, your Black list will start applying.
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"Domains black list" stands for rotating your ads evenly through all domains except manually picked domains.
Please type one domain per line. Please do not use "www." or "HTTPS://" on this list.
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IMPORTANT: Domains White and Black lists do not work together. You can choose either a White or Black list.

1. "Countries" - everything is obvious, isn't it?

You can choose the location of the traffic:

2. ISP (Internet Providers) - You can use your list of comma-separated keywords. It also helps you to target specific ISPs. There is a possibility to choose specific internet providers for your campaign. You can add several providers. Just write the keywords and separate them with commas
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3. "IP Range" - in cases when you have a list of specific IPs where you want your ads to be rotating.
Traforama supports human-readable IP ranges (Example: 1.1.1.1-2.2.2.2) or subnet masks (Example: 1.1.1.1/24).
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You can also upload certain IP lists from the "Block and White" lists section. However, you should create the lists before attaching them to a certain campaign. To add the list, just click on the dropdown and choose the one you want.

4. “Language” - this setting allows you to choose users' native language which is determined through browser settings. you can choose the language of the browser to make your campaign language targeted. With the help of this setting, you can set the main language of the user in the browser

You can read more about the "Language" targeting here.

Feel free to choose all types of devices that you need in the "Devices" dropdown. Also, you can use the "Connection types" dropdown in the case when you need this targeting.
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Using the platforms, you can decide what OS types and versions you want to advertise for.
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Navigate through these variants to use what you need.
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But in this case, you're targeting by type and version of a browser instead of OS.
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One of the last steps for you is to fill in the information associated with your campaign's limits:

1. Date range - in case you need to set up start and end periods for Ad Rotating.

2. Impressions per hour - this point lets you set the maximum amount of impressions you'll get for 1 hour.

IMPORTANT! These limits are set for the whole campaign and not the user. Do not confuse it with FREQUENCY CAPPING.

3. Impressions per day - you can set up the maximum amount of daily traffic.

4. Total Impressions - want to limit the overall number of impressions? Use this configuration.
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5. Budget per hour - the possibility to add the budget limit for an hour, will help you have more control over your expenses.

6. Budget per day – add the limit for your daily budget by clicking the button “With limit”.

7. Total budget – the last option for the budget choice is to set up the limit for the whole budget of your campaign.

8. “Time zone” and “Hours to show”. These fields are needed in case you want to show your ads according to some schedule. You can choose specific days of the week and select rotation hours.

Afterward, you need to press "Create" to save and apply all configurations.

Your ad campaign is now ready. The last thing left before you can start displaying your ads is to add creatives!

Thank you for reading!

Stay tuned for the next guides and how-tos.