What is the Minimum CPM?
As you know, the entire digital advertising works with the help of Real-time bidding or RTB.
RTB is just a virtual auction that determines the highest bid and provides its bidder with an impression.
It has quite a lot in common with the traditional auction. One of the same things is a Minimum Bid (or Minimum CPM if we're talking about digital stuff.)
And this value is absolutely vital.
Why do we need Minimum CPM?
In auctions, the auctioneer always starts the auction from pronouncing the minimum bid. All participants should bid with values higher than the minimum bid.
So, the Minimum Bid's primary role is to make sure that the final cost will not be lower than some projected base level.
This implies the meaning of Minimum CPM and its purpose:
Minimum CPM is the established value of the initial bid for each auction iteration. The final bid that will take the impression can't be lower than the Minimum CPM.
Is it possible to buy traffic at the price which equals the Minimum CPM price?
Yes, it is basically possible. But, it is quite a rare situation.
To buy traffic at the minimum CPM price, you need to be the only bidder who claims the particular GEO impression for a specific moment.
Where can I get the list of Minimum CPMs for various GEOs?
Each DSP or place where you may buy traffic sets its own CPMs for different GEOs.
If you want to buy traffic at Traforama here are the links for you:
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